Pupuk Indonesia
Education & Entertainment on The Move
Jan – Feb 2025
Creative activation
- Educative & Activation On-The-Go
- Mini Activation Entertainment
- Mobitron Gamification - Karaoke, Photobooth from Mobitron
Category
- Education & Activation Program
- Periode: Jan – Feb 2025
- Services: Mobitron, Mobigigs, & Mobibooth
Through Indonesia Bernyanyi Asik Bersama Petroganik, Pupuk Indonesia aims to convey information about the products, benefits, and proper usage of fertilizers to people in various regions of Indonesia—from big cities to remote villages. To reach this broad and diverse audience, media that is not only informative but also entertaining and participatory is needed.
Target Market - Farmers, farming communities, agricultural distribution actors, and the general public. The approach is conducted hyperlocally by adapting to local cultures and languages.
Target Market - Farmers, farming communities, agricultural distribution actors, and the general public. The approach is conducted hyperlocally by adapting to local cultures and languages.
Fact sheet
Campaign
30 Days
Mobitron Space
6 City [West & Central Java] Main Space, 10 Hyperlocal Spaces
Reach Estimation (daily)
± 500.000 impression
Engagement Activation
± 3000 Direct Interaction Per Location [± 250 People per Location]
Mobitron Content
Educative Video, Product Knowledge, Live Interaction
Social Media Publish
Real-Time Updates, Live Activation, Social Media Documentation